Why your business needs Social Login??

Social Login has become an essential part of websites now a days. It can do wonders to your site by increasing Sign-ups and traffic. Here are the complete in and outs about social login feature for those who don’t know about it and for those who want to know more about it. It starts with why do we need social login widget at all.

Importance of Data : Data is the key requirement for every business. The more data you have about your users, the better you understand them and the better marketing strategies you can make. The next question that arises in mind is how to gather this data as the user data is vast and gaining it is not a simple task.

The most traditional way to gather data is by asking users to fill and submit a registration form in order to get access to the site. But it has its own disadvantages. The first and the main one is that these sign-up forms are very lengthy and time consuming and nobody wants to wait this much time. Another major problem with these forms is to remember different different passwords which is quite annoying and last but not the least, can you be 100% sure that the data submitted by user is accurate?? All these factors question the reliability of sign up forms.

What is the solution : With all over one third of the world population being active on several social media accounts, it has become the next big thing for marketers and that’s where the concept of Social Login steps in. Social Login is being used as the best alternative of traditional sign-up forms.

What is Social Login : Social Login feature allows users to login to a website using their already existing social media accounts, like Facebook, Linkedin, Google+, twitter and many more. It simplifies the procedure of sign up. All that users need to do is one click and within few seconds they are able to access the site.

Using social login, businesses can start gaining 75% of users which they were potentially losing. It improves the number of sign-ups by simplifying the registration process and thus helps to attain better conversion rates. It also helps to get precious user profile data and build improved user engagement.

Key Reasons To Add Social Login : Here are some prime reasons to use social login for website :

1. Number of sign-ups will be increased and content sharing will be improved too.
2. Conversion rate will be high. In other words, you can be sure about users coming back to your site in future.
3. You will be able to get a pre-validated email address. No need to send that confirmation mail.
4. The data gathered by Social Login will be more accurate compared to the one gathered using sign-up forms.
5. You will be able to create more targeted marketing campaigns and can offer much personalized experience to your audience.

Social Login is most widely used sign-up alternative now a days. Using Social Login to your site can help you in many ways.

Know more about Social Login here : The Introductory Guide To Social Login

How Traditional user registration might kill your website!!

One of the most important factor for marketers is to get visitors converted to customers. This gets tough when you are dealing online as there is lots of sensitive information needed before closing the deal.

In early days, webmasters used traditional signup forms to complete the registration process. Soon, visitors start getting fed up of forms and start leaving the website after being asked to fill a form. This continues till today as there are many users who don't like filling up forms. Marketers now take extreme care while creating form and ask for only those details which are considered mandatory.

Since then social media platforms have evolved and there came a new way to sign-up - Social Login. Using social Login one can Login using his/her existing social media account like Facebook, Twitter, Google+ and others.

Why social Login is different??

The very first and foremost difference social login brings is the ease in the process of registration. In online world, visitors look for easy and effortless surfing which social login provides them. Besides this there are some other features of social login which are very helpful like:

1. Lesser SPAM, as the user registration is validated using their social media accounts, there is very less chance of SPAM or fake registrations.
2. Marketers get precious user profile data which helps in targeting users precisely.

To know how traditional registration process can kill conversions click here.

Visit LoginRadius for more information about social Login, user profile data and its uses  

Low Conversion Rates?? Threat To Your Business

Conversion rate is one of the key metric for a website and directly affects the profit and outcome of business. Good conversion rates indicate the success of business. But even after being such an important factor, most of the web owners don’t put much effort here.

As per the recent research by Search Engine People, approx 53% of companies spend less than 5% of their marketing budget on conversion optimization which is quite shocking. The importance of Conversion rates is clearly visible but still many of the marketers have no clear idea about it. They are often confused about what is conversion rate, what is their aim regarding conversion rates and many more.

Here are some important points regarding conversion rates

Myth About the Right Conversion Rate : One thing that must be clearly understood that there is nothing like perfect conversion rate. As conversion rate depends on a number of factors including your business, marketing plans, traffic source, etc so to achieve 100% conversion rate is more like impossible. Conversion rate differs from industry to industry. Here are some points that define conversion rates

1. Number of visitors that fill form on your site
2. Number of users who sign up company newsletter
3. Users who are buyers as well

In brief, several factors contribute to conversion rate and on the basis of all the factors one defines conversion rates and make strategies.

Good Conversion Rate For Your Industry : The very effective but very tricky question. As per research most of the companies target 2-3% for conversion rate but is it really good target?? Here are some specific examples of specific industries that will give you the better idea of the rate of conversion you should target :-

1. Pay-Per-Click Conversion : Have a look and analysis the data collected by WordStream, you will get to know that average conversion rates (CVR) differs from one industry to another. Conversion rate basically depends on the industry that is being measured.

2. Website Conversion : With website conversion, how many users do sign up on your site, download your content or read it?? After analyzing and researching the data by leading websites, the average website conversion rate can be assumed somewhat between 2% and 10% and it varies from one industry to another. So there is no perfect way to define conversion rates.

3. eCommerce Conversion : Talking about an eCommerce site, conversion rate is basically the number of users that are buying your products. In general, the eCommerce selling the most products, tended to have a higher conversion rates.

Low Conversion Rates?? Something is definitely wrong..  Decreased conversion rates are the indication that your audience is not doing what you want them to do. Several reasons can cause this situation such as poor content, lengthy registration forms, too many clicks and many more. So the only way to improve conversion rate is to sort out these issues first.

Use Social Login to improve Conversion Rates : One of the biggest challenge faced by audience is to submit a lengthy registration form. It works more like a turn off for users. One can simplify this sign up process by using Social Login. Social Login helps to improve conversion rates by allowing them to sign up using their existing social media accounts. Read more on Top 3 ways to improve conversions.  Simplified procedure of sign up will help you to convert your visitors into registered users.

Tips To Improve Conversion: 

Some quick tips are mentioned here which will help you to improve your conversion rates: 

1. Know your audience
2. Offer service guarantee
3. Improve content quality
4. Optimize engagement using A/B split testing

There are many more tips to improve conversion rates. You can read the complete article here.

Tips For Social Sharing Implementation

It is very important for business that the end users talk positive about the experience with the company. Marketers and web owners put lots of effort to make users recommend their services and products to their loved ones. Social Sharing is the most effective and inexpensive method of facilitate this.

Whether it is a small start up company or it is a multi national company, every organization is making use of Social Sharing feature to boost traffic. Many business organizations have experienced success in getting share about product and services from their users.

But to get the best out of it, proper implementation of Social Sharing is a must. Proper optimization of these Social Share buttons ensures the success of your business. While adding Social Sharing buttons is the primary step, proper optimization of these buttons is the crucial second step. Some real world examples of getting success by using Social Sharing buttons, will help you to learn the use of Social Sharing effectively.

1. Use of Social Sharing by eCommerce Site :  Social Sharing is an effective way to increase socialization of an online site. It helps to promote your business. By using this hassle free way, customers can share your products with their friends and family and that way, sales potential will be increased. Almost all pages of an eCommerce websites make use of Social Sharing buttons, let’s explore some :

1. Product Page : After finding the product, what stops users from buying it?? Well, it’s uncertainty and Social Sharing helps them with that. It provides them the option to share the product with their Social Network and then get feedback about it. Sharing a product immediately increases the chances of purchase. It also improves the reach of your website. There are several way of placement of Social Sharing Buttons on the page. For eg. Social Sharing widget is placed just below the product image on Walmart so that customers can’t ignore it. Similarly, Clark Street Sports, places these widget just below the product name and above ‘Add To Cart’ button. Proper placement of these buttons is essential to get good results.

2. Wishlist : Wishlist is another way of converting their  current visitors into future  

          customers in case they don’t want to make a purchase right now.  With the help  of  

          Social Sharing buttons, they can share their Wishlist with their friends and family

          which increases your site popularity. Placement of Social Buttons for sharing wishlist

          differs from one place to another such as Amazon places  social sharing widget to the

          top right corner while on the other hand Flipkart makes user of these by placing just

          below the “My  Wishlist” button.

3. Thank You Page : Thank you pages are important to build a relationship with customers. By adding Social Sharing buttons here, customers get the opportunity to share their excitement with their friend circle.  Placement of  Social Sharing also  vary from one site to another like  the thank you page of Amazon  contains the brief description about the product and along with that the Social Sharing buttons.

There are many more use cases, examples and tips to make the best out of Social Sharing.  To know about them, read the complete article here :  http://blog.loginradius.com/2014/11/social-share-excellence-use-cases-tips

Learn how to add Xing and Mail.ru as Social ID Provider

In today’s technical era, to stay on the top, it is essential to make technical changes to enhance the user experience. LoginRadius is continuously working towards adding some new features which can help you to improve your business.

So here is the summary of all the latest feature additions and important updates which are made by Social ID providers, LoginRadius and others. These updates will contribute a lot to bring your business on top.

Below is the list of the major updates provided by LoginRadius :

1. Addition of New ID Providers : LoginRadius has welcomed two new ID providers, Xing and mail.Ru, making total of 33 email clients and Social ID providers. You can find the complete Social Profile data for these two from us. Detailed listing of the data points can be found in our Social profile data section.

1. Xing : A great alternative of Linkedin in European Countries with approx 6.3 million registered users.

             Website : http://xing.com/

             Wikipedia : http://en.wikipedia.org/wiki/XING

  

        To enable Xing to your Login Radius account, you need to follow the steps as  

provided here : http://support.loginradius.com/hc/en-us/articles/203187225

        

2. mail.Ru : The second major addition is the popular email service provider of Russia and neighbouring countries, known as mail.Ru with approx 30 million users registered on it.

 

               Website : http://www.mail.ru/

               Wikipedia : http://en.wikipedia.org/wiki/Mail.Ru

        To make benefit of this addition, follow the step provided here :  

http://support.loginradius.com/hc/en-us/articles/202526609

2. Additional User Profile Data : The more you know about your audience, the better experience you can provide them. We have added two more fields related to user profile image to LoginRadius User Profile Data set.

1. Gravatar Image Url : Gravatar, the widely known avatar has been added to our Social profile Data section. Using this, you can also get user’s current profile image along with social profile image.
2. Multiple Images as Array : Another feature added gives the user opportunity to choose the perfect User profile image among different different size of images.

     Find here complete list of Social profile data set :     

     http://www.loginradius.com/datapoints

There are many more major upgrades, that can contribute great to give your users more personalized experience and to understand their behavior..

To know other major updates, Get into the link : http://blog.loginradius.com/2014/11/loginradius-social-platform-november-update/

Know more about LoginRadius Solutions here