Password fatigue is a very common problem faced by online users these days. With increasing concerns of online security, people prefer to use different passwords for every account they create. Remembering all the passwords for all the different accounts is a tough task and resetting password is again a time taking process when users want everything in a snap of fingers.
Today in the era of information technology, users want everything quick and fast. For example, a recent study states that a slow loading site decreased the conversion rates of site. whether it is site loading speed, Internet speed or ease of navigation, all these factors play a very important role in sales, signups, bounce rate and the overall conversions.
In such scenario, adding one more password to the list is something no one wants to do. Almost 75 percent users leave the site when they are asked to sign up.
Solution
The plain simple solution for reducing password fatigue is introducing social login to your website users. Social login allows your users to login or signup using existing social media network accounts. This means that users can use their existing accounts to login to other websites. Social login is supported with by many social networks like Facebook, Twitter, Google+, Paypal and Amazon. Social login is very helpful in reducing cart abandonment and increasing conversions.
To know how password fatigue can make users hate your site, click here.
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