In a very short span of time, social login has gained its importance in web applications. As it is getting popular day by day, many websites have already added it and have benefited from it since long.
But many a times product managers and developers don’t understand how to use social login to get the best out of it. If used correctly, social login can provide great help in increased signups.
To that end, here are some tips for social login implementation.
- Selecting the right social id providers.
Choosing the most suitable social id provider is something very important for conversion. There are a few things to consider. First, know what are the preferred social networks for your audience. This depends on many things like location, age group and product type. For example if your user base is tech savvy professionals, adding twitter and google can be a great option (again, you need to test things out). Second, it also depends on the type of product you are dealing with.
- Using social analytics
Social analytics data is a hidden gem stored in your website’s database. A marketer must deeply analyse it. This data can tell us a lot about customers interests and choices.